M for Montreal enters its third year with a double splash at the SXSW Music and Media Conference. Quebec’s hottest talent from singer-songwriters to sophisticated rockers to expert practitioners of global hip-hop will slam through two nights of adrenaline-pumping music at Maggie Mae’s, 323 Sixth Street, in Austin (USA).

Thursday night’s line up will include Caroline Keating, The Hot Springs, Martha Wainwright, The Mission District, United Steel Workers of Montreal, Your Favorite Enemies. On Friday night Creature takes to stage along with Katie Moore, Krief, Plants & Animals, Thunderheist, and Torngat.

Think of SXSW as a delicious sneak preview of all the energy and spirit of M for Montreal’s third annual showcase and networking event that will be held in Montreal on November 21 through November 23, 2008. For the first time this year’s program will also include a night in Toronto. M for Montreal is an invitation-only event that showcases Montreal’s finest export-ready talent to international music industry decision-makers in an exclusive setting designed for high value professional networking.

M for Montreal is an “export & network” platform that was founded in 2006 as a fun project for the creative director of the event, Sébastien Nasra (Avalanche Productions, an established Montreal management and music publishing firm), and the legendary British festival programmer Martin Elbourne (Glastonbury Festival, The Great Escape and co-founder with Peter Gabriel of the WOMAD Festival).